What is SMM and how is this working ?

SMM helps businesses grow by increasing brand awareness, building relationships with customers, and driving traffic to their website all through the power of social connection .Sharing content—such as posts, stories, videos, and advertisements—helps you establish a connection with your audience, develop your brand, and entice people to use your goods or services. To reach more people based on their location, age, interests, and more, you can also use paid advertisements.